February 9, 2007, Newsletter Issue #6: The Top 10 Best Super Bowl Ads of All-Time

Tip of the Week

For most, the Super Bowl symbolizes the best in winter sports. For others, the Super Bowl offers an inside look at what retailers are stocking on their shelves. Super Bowl ads are notoriously the best of the best among marketers, so determining the best 10 Super Bowl ads is a subjective thing. But Super Bowl ads are a big deal and draw in people that normally don't watch football. These commercials usually stir up some kind of conversation each year, at least that’s what the advertisers are hoping when they drop millions of dollars for a 30-second spot. This year, MSNBC.com contributor Peter Hartlaub compiled their 10 best Super Bowl ads of all time based on a variety of things, including humor, special effects and cute kids.

10. Budweiser Frogs croaking “Bud…weis…er.” (1995)
9. Xerox Monks use a Xerox machine to make copies, instead of by hand (1977)
8. Tabasco Mosquito trying to suck blood from a Tabasco bottle, but it explodes instead (1998)
7. Electronic Data Systems used special effects to show cat herders talking about life on the range. (2000)
6. In 1993, Larry Bird and Michael Jordan fought for a McDonald’s Big Mac and fries by shooting some hoops and getting shots that even Lebron dreams about.
5. Monster.com showcased a bunch of kids who have dreams when they grow up. With lines like “When I grow up, I want to be a yes man,” Monster was able to make job seekers and employers laugh. (1999)
4. Reebok shows a linebacker hired by a CEO to inspire his coworkers. Inspiration comes from slams and hits from the linebacker with quips like, “Break was over 15 minutes ago, Mitch!” (2003)
3. E*Trade sends two guys and a monkey into a garage to clap to some music with the punch line: “Well, we just wasted 2 million bucks. What are you going to do with your money?” (2000)
2. In 1979, “Mean” Joe Greene is offered a Coca-Cola Classic by a cute kid. Greene softens up and gives up his jersey to the kid.
1. Apple channels George Orwell’s “1984” in 1984 by having a jogger, who represents Apple, hurls a sledgehammer at a Big Brother screen, which is mean to be IBM.

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